Privacy Policy

This policy explains what information we collect when you visit this site, why we collect it, and the choices you have.

We are an independent publisher covering new non-GamStop casinos. We do not operate a casino, we do not take deposits, and we do not process wagers. The data we handle is limited to what is necessary to run an editorial website and affiliate business responsibly.

This page is written in plain language. Where legal terminology is unavoidable, we have tried to explain it rather than hide behind it.

Who We Are

We are an independent editorial team publishing reviews and guidance on newly launched non-GamStop casinos. For the purposes of the UK GDPR and the Data Protection Act 2018, we act as the data controller for information collected through this site.

If you need to contact us about anything in this policy, including to exercise any of the rights described below, you can reach us at the contact address published on our Contact page.

What We Collect

We collect two broad categories of information: data you provide directly, and data collected automatically when you use the site.

1. Information You Provide

• Contact form submissions. If you message us through the site, we receive the name, email address, and message content you send.
• Newsletter sign-ups. If you subscribe, we store the email address you provide and a record of when you subscribed.
• Comments or feedback. Where comment functionality is enabled, any name, email, and comment text you submit is stored with the post.

We do not ask for, and do not want, any more information than is necessary for the specific purpose. We do not collect payment details, identity documents, or account credentials of any kind. If you are asked for that information, you are not on this site.

2. Information Collected Automatically

• Server logs. Like most websites, our hosting environment records standard request information such as IP address, browser type, referring page, timestamp, and pages requested. These logs are retained for a limited period for security and troubleshooting purposes.
• Analytics. We use analytics tools to understand which pages are read, how readers arrive at the site, and how the site performs. Where possible, analytics are configured to anonymise or truncate IP addresses.
• Cookies and similar technologies. See the dedicated cookies section below.
• Affiliate tracking. When you click an outbound link to an operator, that click may be recorded by the operator’s affiliate platform, not by us directly, to attribute any subsequent registration. We receive aggregated reports from those platforms; we do not receive your name, email, gambling activity, or deposit information.

Why We Collect It

We process personal data only where we have a lawful basis to do so. In practice, that means one of the following applies:

• Legitimate interests. Running and securing the website, measuring audience, and maintaining our affiliate business.
• Consent. Non-essential cookies, analytics (where required by law), and newsletter sign-ups.
• Legal obligation. Retaining limited records where we are required to by law.

We do not sell personal data. We do not rent mailing lists. We do not share individual reader data with casino operators, and operators do not have access to our analytics.

Cookies

Cookies are small text files stored by your browser. We use them for a limited set of purposes:

• Strictly necessary cookies. Required for the site to function, for example to remember your cookie preferences. These cannot be switched off.
• Analytics cookies. Help us understand how the site is used. These are only set if you consent.
• Affiliate attribution cookies. Set by operator affiliate platforms when you click an outbound link, so that any resulting sign-up can be attributed correctly. These are set by the destination operator, not by us.

You can manage cookie preferences through the cookie banner on your first visit, through your browser settings at any time, and, where we offer one, through a preferences link in the site footer. Blocking cookies may affect how some parts of the site behave, but it will not prevent you from reading editorial content.

Affiliate Links and Third-Party Sites

This site contains affiliate links to casino operators. When you click one, you leave this site and enter a third-party platform with its own privacy policy, terms, and data practices.

We want to be direct about what that means:

• Once you click an outbound link, the operator, not us, determines what information is collected, how it is stored, and how long it is retained.
• Any account you open, any identity verification you complete, and any financial information you provide is handled entirely by that operator.
• We do not receive your account details, deposit history, gambling activity, or any personally identifying information from operators. We typically receive only aggregated commission reports.
• We cannot be held responsible for the privacy practices of third-party sites. We encourage you to read the privacy policy of any operator before registering.

For newly launched operators specifically, we recommend paying closer attention to privacy terms than you might at an established site, because their data-handling processes have had less time to be scrutinised.

Newsletters and Marketing

If you subscribe to our newsletter, we use your email address to send occasional updates on new reviews, market developments, and responsible gambling resources. We do not share your email with operators, and we do not use it for targeted advertising.

Every newsletter includes a one-click unsubscribe link. You can also request removal at any time by contacting us directly.

Data Retention

We hold personal data only for as long as it is needed for the purpose it was collected:

• Contact form submissions: retained while a conversation is active, then deleted or archived within a reasonable period.
• Newsletter subscriber data: retained until you unsubscribe or ask us to remove it.
• Server logs: retained for a limited period for security purposes, then deleted.
• Analytics data: retained at the level of detail required, with anonymisation applied where practical.

Where legal obligations require longer retention, we retain the minimum necessary for the minimum necessary period.

Your Rights

If you are in the UK or EU, data protection law gives you a set of rights regarding your personal data. These include:

• Access. You can ask us what personal data we hold about you.
• Rectification. You can ask us to correct information that is inaccurate.
• Erasure. You can ask us to delete your data, subject to limited exceptions.
• Restriction. You can ask us to limit how we process your data.
• Objection. You can object to processing we carry out on the basis of legitimate interests.
• Portability. You can ask for a copy of your data in a portable format.
• Withdraw consent. Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, contact us through the address on our Contact page. We will respond within the timeframes required by law, which is normally one month.

If you believe we have mishandled your data, you have the right to complain to the UK Information Commissioner’s Office at ico.org.uk. We would prefer you contact us first, but this right exists independently of our response.

Security

We take reasonable technical and organisational measures to protect the limited personal data we hold against loss, misuse, and unauthorised access. No website can guarantee absolute security, but we do not collect the kinds of information (payment details, identity documents, credentials) that would make this site a meaningful target.

International Transfers

Some of the tools we use to run the site, including hosting, analytics, and email delivery, may process data outside the UK or EU. Where that happens, we rely on providers that implement recognised safeguards such as Standard Contractual Clauses or equivalent mechanisms to protect your data.

Children

This site is intended for adults. Gambling is restricted to those aged 18 or over in the UK, and higher in some jurisdictions. We do not knowingly collect personal data from anyone under 18. If you believe a minor has submitted information to us, contact us and we will delete it.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices, the tools we use, or the law. When we do, we will update the date below. Significant changes will be highlighted on the site.

Contact

Questions about this policy, or about how we handle your data, can be sent to the address on our Contact page. We read everything that comes in and respond to legitimate requests promptly.

This policy was last updated in 2026.